TEL AVIV, Israel & LEHI, Utah–(BUSINESS WIRE)–MyHeritage, the leading global destination for family history and DNA testing, announced today the launch of a new pro bono initiative, DNA Quest, to help adoptees and their birth families reunite through genetic testing. As part of this initiative, MyHeritage will provide 15,000 MyHeritage DNA kits, worth more than one million dollars, for free, with free shipping, to eligible participants. Participation is open to adoptees seeking to find their biological family members, and to anyone looking for a family member who was placed for adoption. Preference will be given to people who are not able to afford genetic testing. The first phase of the initiative is open to USA residents, involving adoptions that took place in the USA. Application opens today on the project website, www.dnaquest.org, which includes detailed information about the initiative.